Biarri Commercial Mathematics
Online Promotional Video
flash animation by Sebastian Bourges (Biarri)
music and sound design by THE SWEATS.
mixed and mastered by THE SWEATS.
Biarri Commercial Mathematics offer clients a range of powerful mathematical tools and analytical equations to solve complex logistical situations (such as vehicle routing or the packing of ships and shipping containers).
In 2011, in order to make what is a remarkably complex concept seem more 'user-friendly', THE SWEATS was invited to work alongside Biarri's in-house production team to create a short online flash-animated movie to illustrate the story of Biarri.
The brief was simple: use music and cartoonish sound effects to assist in making Biarri's range of workbench tools appear fun, accessible and easy-to-use to the consumer.
Being a far more modest budget than that of USQ, this project was recorded, produced and mixed in his THE SWEATS' home studio in Melbourne.
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University of Southern Queensland
Corporate Re-Branding Campaign
produced by Big Fish.tv
composed, producer, orchestrated, conducted and midi programmed by Pete Goodwin.
operatic vocals performed by Deborah Cheetham.
mixed by Jimi Maroudas (Sing Sing Studios).
mastered by Tony 'Jack the Bear' Mantz.
surround sound cinema mix by Music & Effects.
In December 2006, Pete Goodwin was approached by the University of Southern Queensland (USQ), to compose and produce the new theme music for their "Fulfilling Lives" corporate re-branding campaign.
It was two weeks from receiving the green light for the project, to the advertisement appearing in cinemas, on television, radio and online.
Five years on, and the university is still using Goodwin's composition in its advertising and various promotions.
The brief from USQ was to create a 75 second composition that would be both orchestral and operatic in nature, growing from a single voice into something that was epic and grand.
Goodwin enlisted the help of two time ARIA nominated executive producer, Kurt Luthy, to oversee the logistics of the music production. Renowned Indigenous Australian opera singer, Deborah Cheetham, provided the vocals.
Working alongside ARIA award-winning engineer, Jimi Maroudas, with a string orchestra and a variety of instrumentalists, Pete's composition was recorded and mixed at Melbourne's famous Sing Sing Studios.
THE SWEATS may have created music and sound for only two advertising campaigns to date, but already Pete Goodwin has proved his flair for creating memorable music and writing to brief, whilst working under the usual pressures of quick turn-arounds and deadlines.
His first advertising commission, for the University of Southern Queensland, was to compose the theme music for their "Fulfilling Lives" corporate branding campaign: a big budget, multi-format, operatic affair that was run in cinemas, on television, radio and online.
THE SWEATS' second commission was an online-only campaign for Australian logistics company, Biarri Commercial Mathematics.
While these two campaigns are remarkably different in terms of target market, funding and format, they each demonstrate THE SWEATS' ability to provide a high end product, that is delivered both on-time and within budgetary constraints.